MacInnes Marketing
Hi, I'm Kyle MacInnes. I help 7-9 Figure E-commerce brands boost their bottomline with conversion copywriting.
"Marketing Maverick’s" coming... eventually (when I stop procrastinating...)
[Coming soon] Every week, I will break down a converting ad or email in my "Did it convert?" series -- which you can use for your own business (or your clients) to make more 💰.If you’re also happy to listen to a Scotsman waffling about direct response copywriting and marketing (without a translator) feel free to join below.
"Increased our conversion rate by 20%"
"I first contacted Kyle to review my product adverts as our conversion rate was 25%. He wrote completely new copy for our ads which saw the conversion rate increase to 45%”
- Jamie Hogg (Vulcan)
"He took my ideas, my voice and made it sound so much better"
"I've worked with several different copywriters before, and I would definitely say working with Kyle was such a great experience. He took my ideas, my voice, and made it sound so much better. And he was very responsive and open to my feedback"
- Kai Simmonds (Soul purpose coach and brand strategist)
My Portfolio
A curation of my client work from 7-8 figure health and wellness brands… business coaches… and even… dog chews?!
A “Snapshot” Of My Copywriting System
1. "Walk A Mile In Their Shoes"
Deep research into your product, customer, and competitors.
2. Screening The Offer
Analysing and understanding your core offer so the copy is always congruent.
3. Building The Backbone
An outline of the copy before a word is written. So, the copy has clear direction which can be tweaked to your preference.
4. The First Draft
Bringing the copy to life.
5. Polishing The Copy
Editing is where the real magic happens. The copy is sculpted, refined, and ready to convert.
6. The Finishing Touch
Matching the copy to your brand voice through tone, cadence, and word choice.
Leverage your time, boost your revenue, and strengthen retention with emotionally charged conversion copywriting.