Hi, I'm Kyle MacInnes. I help E-commerce brands boost their revenue with conversion copywriting.

"Increased our conversion rate by 20%"

"I first contacted Kyle to review my product adverts as our conversion rate was 25%. He wrote completely new copy for our ads which saw the conversion rate increase to 45%”

- Jamie Hogg (Vulcan)

"He took my ideas, my voice and made it sound so much better"

"I've worked with several different copywriters before, and I would definitely say working with Kyle was such a great experience. He took my ideas, my voice, and made it sound so much better. And he was very responsive and open to my feedback"

- Kai Simmonds (Soul purpose coach and brand strategist)

A “Snapshot” Of My Copywriting System

1. "Walk A Mile In Their Shoes"

Deep research into your product, customer, and competitors.

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2. Screening The Offer

Analysing and understanding your core offer so the copy is always congruent.

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3. Building The Backbone

An outline of the copy before a word is written. So, the copy has clear direction which can be tweaked to your preference.

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4. The First Draft

Bringing the copy to life.

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5. Polishing The Copy

Editing is where the real magic happens. The copy is sculpted, refined, and ready to convert.

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6. The Finishing Touch

Matching the copy to your brand voice through tone, cadence, and word choice.

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• Free Conversion Copy Call